Graphic Design

Case Studies

Pure Paws

For this project, I created a playful and colorful product visualization for a dog grooming brand.
I designed the layout, selected the color palette, integrated the product render, and composed the final poster to convey a friendly, clean, and professional look. The scene combines graphic elements, branding, and a carefully curated composition to highlight the shampoo bottle and its target audience.

Verdantia

Verdantia is an innovative company that helps companies and professionals reduce their
environmental impact through consulting, eco-friendly products, and targeted training
courses.

For this project, I defined the brand identity, developing the logo, color palette, and fonts, and creating several mockups.

Pocket Moon

The project aimed to define a clear brand identity for a trading
card company through a comprehensive Brand Strategy.

Starting from the client’s goals, market research and competitor analysis were conducted to identify positioning and target audiences.

User and buyer personas were developed to better understand needs and behaviors, forming the foundation for the brand’s personality, tone of voice, and visual identity.

The process led to the creation of the logo, advertising campaign, and website design, all developed to ensure consistency across online and offline communication.

Usability testing provided valuable feedback and suggestions for future improvements, including a mobile app and a news section dedicated to the
Pokémon world.

Pocket Kit

University Project for Barilla (2021)

Brief: Design a new snack product.

In response to the brief, we developed Pocket Kit, an on-the-go snack combining the “Baioccone” (a triple Baiocchi cookie) with a Nescafé cappuccino sachet.
A practical, tasty solution aimed at a young target audience.

Project Phases:

• Market and competitor analysis

• Target and personas definition

• User survey and data collection

• Naming, concept, and graphic

• Prototype and ergonomic study

• ADV campaign and Instagram strategy